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Certificate Programme in Digital Literacy for E-commerce
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Course Details
- Introduction to E-commerce and Digital Business Models
- E-commerce Website Design and Development Basics (including SEO)
- Digital Marketing for E-commerce: SEO, SEM, and Social Media Marketing
- Online Payment Gateways and Secure Transactions
- E-commerce Data Analytics and Reporting
- Customer Relationship Management (CRM) in E-commerce
- Legal and Ethical Considerations in E-commerce
- E-commerce Logistics and Supply Chain Management
Career Path
E-commerce Career Roles Job Description Digital Marketing Specialist (E-commerce) Develop and execute digital marketing strategies to drive online sales.
Manage SEO, PPC, social media, and email marketing campaigns.
Digital literacy is essential.
E-commerce Website Developer Design, build, and maintain e-commerce websites using platforms like Shopify or Magento.
Requires strong web development skills and digital marketing knowledge.
E-commerce Data Analyst Analyze website traffic, sales data, and customer behavior to optimize online store performance.
Strong data analysis skills and digital skills are vital.
Social Media Manager (E-commerce) Manage social media accounts and run targeted advertising campaigns to boost brand visibility and drive sales.
Requires excellent social media and digital marketing skills.
E-commerce Customer Service Representative Provide exceptional customer service through various channels (email, chat, phone).
Needs strong communication and problem-solving skills plus digital communication skills.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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