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Professional Certificate in Online Marketing Communications
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CourseDetails
- Digital Marketing Strategy & Planning
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing & Management
- Content Marketing & Creation
- Email Marketing & Automation
- Paid Advertising (PPC) & Campaign Management
- Google Analytics & Web Analytics
- Online Marketing Communications Measurement & Reporting
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Career Role Description Digital Marketing Manager (Online Marketing, Digital Strategy) Leads and executes comprehensive digital marketing strategies, overseeing SEO, PPC, social media, and email marketing campaigns.
Requires strong analytical and leadership skills.
SEO Specialist (Search Engine Optimization, Keyword Research) Optimizes websites and content for search engines to improve organic rankings and drive traffic.
Requires expertise in keyword research, technical SEO, and content optimization.
PPC Specialist (Pay-Per-Click, Google Ads) Manages paid advertising campaigns on platforms like Google Ads and social media.
Requires experience in campaign setup, optimization, and budget management.
Social Media Manager (Social Media Marketing, Content Creation) Develops and implements social media strategies, creating engaging content and managing community engagement across various platforms.
Requires strong communication and creative skills.
Email Marketing Specialist (Email Campaigns, Marketing Automation) Creates and manages email marketing campaigns to nurture leads and drive conversions.
Requires experience with email marketing platforms and automation tools.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotRegulatedAuthorized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
- RegularCertificateDelivery
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