Certified Specialist Programme in Social Media Crisis Analysis
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- Social Media Listening and Monitoring Tools
- Crisis Communication Strategies & Best Practices
- Social Media Sentiment Analysis & Interpretation
- Identifying & Assessing Social Media Threats (Risk Assessment)
- Developing a Social Media Crisis Communication Plan
- Social Media Crisis Response & Management
- Legal & Ethical Considerations in Social Media Crisis Management
- Measuring the Effectiveness of Crisis Communication
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Career Role Description Social Media Crisis Analyst Leads the response to online reputational crises, utilizing advanced analytical skills to mitigate damage and restore brand image.
High demand for proactive risk assessment and strategic communication skills.
Digital Risk & Reputation Manager Develops and implements strategies to proactively manage online reputation and mitigate potential crises.
Expertise in crisis communication, social listening, and stakeholder management is crucial.
Social Media Intelligence Specialist Analyzes social media data to identify emerging threats and opportunities, providing actionable insights to inform strategic decision-making, crucial for preventing social media crises.
Crisis Communication Consultant Provides expert advice and support to organizations during social media crises, guiding communication strategies and ensuring consistent messaging across all platforms.
Strong understanding of crisis communication frameworks is key.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
- NotRegulatedAuthorized
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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